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Smilekers, Carlos Sastre’s new charity project |
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Friday, 19 February 2010 |
Alongside preparing for his goals this season, cyclist Carlos Sastre has made the most of the winter months to kick-start a great project that he has been planning for some time now. This project is called Smilekers: it is a virtual shop that will go on-line at the beginning of May selling exclusive, high quality, special edition products, many of which are linked to the cycling world.
“Smilekers is a non-profit company and the majority of profits raised from selling their products will go to social works”, explained the Spanish cyclist, whose commitment to social works is well-known.
“The English name comes from the verb “to smile” and that is what we aim to do: make the neediest smile. Smilekers aims to be a vehicle to channel charitable feelings: it has been created under my guardianship and my image, with the firm aim of collaborating with different social works: charities, foundations, sporting associations, events and the needy", added Sastre. |
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